In My Life – Logo Design

Posted on December 12, 2013
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BACKGROUND:

In My Life is a musical theater tribute to the Beatles performed by acclaimed Beatles tribute band Abbey Road. The musical theater show takes you through the various musical stages of the Beatles from the Ed Sullivan Show to the psychedelic area of the Sgt. Pepper’s Lonely Hearts Club Band to the raucous rock of Revolution.

THE LOGO:

The In My Life logo created an interesting challenge because the tribute band wanted to pay homage to the Beatles, however, we had to be very careful not to use any copyrighted Beatles imagery. This meant no yellow submarines, no likenesses, and no Beatles font. After a few brainstorming sessions, we decided the logo would take inspiration from the famous Beatles crosswalk photo. We feel the final result is a unique (and legally sound) tribute to the Beatles… just like the In My Life musical itself!

In case you wondering, we even got the green light from the official Beatles legal team. Yay!


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